Check out the first of our three interviews from IDM's recent Knowledge & Networking event. Here, .rising catches up with the event chair, Nick Broomfield, Chair of the IDM Digital Marketing Council and Director of The Customer Framework.
We recently brought you an overview of IDM’s latest Knowledge & Networking event, which featured a presentation on Silverstone’s three-year digital project to take the brand from a motorsport venue to a completely immersive experience, from real-world to online.
Now we are pleased to present the first of three interviews with speakers from the event. Here, .rising’s Huw Jenkins catches up with the event chair, Nick Broomfield, Chair of the IDM Digital Marketing Council and Director of The Customer Framework, to hear his thoughts on the proceedings and his opinions on the latest digital marketing trends.
They discuss Nick’s role with the IDM and the key role that it plays within the digital marketing industry, as well as the importance of successful digitization and social media integration for brands and businesses, and how Coca-Cola is an example of a brand with a great consumer engagement strategy.
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