TravelSupermarket offers free holiday for shift in Mexican supermarket
TravelSupermarket launched #CheckoutToCheckin, an online campaign that will see one winner cover a shift in a Mexican supermarket in return for an all-expenses-paid break.
TravelSupermarket launched #CheckoutToCheckin, an online campaign that will see one winner cover a shift in a Mexican supermarket in return for an all-expenses-paid break.
Created by advertising agency The Corner, the digital, social and PR campaign will kick off with a series of videos featuring Made in Chelsea’s Jamie Laing in a bid to target capture the imagination of the 18-30 audience.
The campaign aims to encourage TravelSupermarket customers to get out of the hotel this summer and meet the locals.
Content will appear on social media, supported by email marketing and a consumer PR push.
Darren Bentley, Marketing Director at TravelSupermarket said: “#CheckoutToCheckin is a fun, multi-layered campaign which both encourages holidaymakers to get to know the locals when on holiday, but also gives one lucky person the chance to walk away with a five-star, seven-night trip to Mexico in exchange for just one shift in a local supermarket.”
