Unaffiliated brands win World Cup social share
The kick off to the beautiful game's biggest show is days away – however brands with an official connection to the show aren’t leading the social race.
The kick off to the beautiful game’s biggest show is days away – however brands with an official connection to the show aren’t leading the social race.
Unaffiliated World Cup brands have won the trophy for social video, booting affiliated brands with more than half the share, according to Unruly.
Research from Unruly looked at the 11 advertisers whose football ads have attracted the most shares online. It found that 54% of the total shares to date (2.4 million shares) have come from non-sponsors. The winner of the sponsors were Castrol with 962,206 shares with “Footkhana”.
http://www.youtube.com/watch?v=BiR3THtVULo
Nike has won the lions shares with 1.28m with its Winnter Stays commercial, with official sponsor Adidas trailing behind in seventh place with 158,201 shares.
http://www.youtube.com/watch?v=3XviR7esUvo
