Financial site CBS.MarketWatch.com signed an ad and content agreement with public Internet access provider get2net.
The deal was made possible in part through a partnership agreement between get2net and AirTime Interactive, an Internet advertising sales agency. It provides for get2net’s phone-booth-like NetStations in airports and public plazas to feature placard advertising directing travelers to access financial news from the CBS.MarketWatch.com Web site over high-speed lines.
Additionally, the NetStations’ welcome page will feature hot links to CBS.MarketWatch.com and to the newly formed Global Finance Channel, a financial news service created for get2net by MarketWatch.com. get2net said its platform provides a new advertising avenue. Financial arrangements were not disclosed.
“MarketWatch.com recognized an opportunity through the partnership between AirTime Interactive and get2net to raise its awareness with the upscale business travel audience, many of whom rely on MarketWatch to stay abreast of the latest financial news,” said Jon Feller, president of AirTime Interactive.
“Through our partnership with get2net, we’re able to offer a unique advertising package that can encompass traditional advertising methods with the emerging ad strategies of the Internet. The get2net platform provides a new advertising avenue for companies that seek to engage consumers in a surround and stimulate approach,” he said.
Among the advertising packages available through the get2net/AirTime Interactive partnership are combinations that include “e-Boards,” intelligent electronic billboards that act as screensavers; personalized survey sponsorships; content partnerships; banners, buttons and links off get2net’s NetStations and NetSets.
Additionally, get2net offers integrated placard advertising for an extension of online advertising on the exterior walls of the NetStations, which are modeled after sit-down phone booths.
“Our goal is to reach business-savvy Web users wherever they may be,” said Michele Chaboudy, vice president of marketing of MarketWatch.com. “This arrangement with get2net will provide us with visibility in airports which will allow more convenient access to our financial news for business travelers.”
AirTime Interactive is a new division of AirTime Avails, a full service advertising sales representative for Internet, satellite, syndication, cable and network television. Founded by the American Satellite Network, AirTime is based in New York City.
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