More NewsMarketWatch.com Signs International Deal With DoubleClick

MarketWatch.com Signs International Deal With DoubleClick

DoubleClick Inc. has signed aninternational ad sales partnership with financial news site CBS Marketwatch.

DoubleClick Inc. has signed an international ad sales partnership with financial news site CBS Marketwatch.

The countries included in the partnership are Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Japan, Luxembourg, the Netherlands, Norway, Sweden, Switzerland and the U.K.

The agreement is an expansion of the existing relationship between the two companies. CBS Marketwatch.com said it will primarily benefit from DoubleClick’s international sales force.

“DoubleClick’s local sales force in each country will maximize revenue for CBS Marketwatch.com in major Internet advertising markets and strengthen their international position,” said Barry Salzman, president of DoubleClick International.

DoubleClick has established operations in 17 countries and sells advertising to more than 2,400 advertisers worldwide. Its international network represents more than 1,500 sites.

“DoubleClick’s solutions are a good complement to our international editorial strategy of expanded coverage in London, Tokyo and other major cities,” said Scot Mclernon, vice president of sales at MarketWatch.com. “And with DART as our ad serving solution, tapping into DoubleClick’s international sales channel will be seamless.”

MarketWatch.com is a joint venture between CBS Broadcasting Inc. and Data Broadcasting Corp.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts