The countries included in the partnership are Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Ireland, Japan, Luxembourg, the Netherlands, Norway, Sweden, Switzerland and the U.K.
The agreement is an expansion of the existing relationship between the two companies. CBS Marketwatch.com said it will primarily benefit from DoubleClick’s international sales force.
“DoubleClick’s local sales force in each country will maximize revenue for CBS Marketwatch.com in major Internet advertising markets and strengthen their international position,” said Barry Salzman, president of DoubleClick International.
DoubleClick has established operations in 17 countries and sells advertising to more than 2,400 advertisers worldwide. Its international network represents more than 1,500 sites.
“DoubleClick’s solutions are a good complement to our international editorial strategy of expanded coverage in London, Tokyo and other major cities,” said Scot Mclernon, vice president of sales at MarketWatch.com. “And with DART as our ad serving solution, tapping into DoubleClick’s international sales channel will be seamless.”
MarketWatch.com is a joint venture between CBS Broadcasting Inc. and Data Broadcasting Corp.
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