Marketwave Launches Hit List Enterprise 4.0

Marketwave Corp., a provider of Web mining and real-time site analysis solutions, delivered Hit List Enterprise 4.0 with new support for Oracle databases.

The new partnership allows Marketwave and Oracle customers to analyze traffic from the largest Web sites and intranets. Enterprise 4.0 began shipping today with new Web mining features as well as the new InterAct open architecture, the company said.

Hit List Enterprise 4.0 can now analyze traffic from the very largest sites and intranets. Using Oracle 7 and 8 with Hit List Enterprise, customers can import hundreds of megabytes of Internet/intranet traffic data each hour, including ad banner data. In addition, Hit List’s QuickList X-Treme technology can be ‘tuned’ for these sites by selectively enabling and disabling storage of certain pieces of information.

New Hit List customers include Nasdaq, Dell, Ford, e*TRADE, Unicast, BankBoston and Shopping.com.

Marketwave also made available the InterAct open architecture, which is designed to allow developers to extend the functionality of Hit List traffic analysis solutions with the creation of plug-ins and new applications.

Hit List Enterprise features a new user interface that includes report folders to simplify management of multiple reports, as well as enhanced flexibility in the event scheduler, the company said. For those who want to go beyond the analysis provided by Hit List Enterprise’s 70 predefined reports and 375 predefined report elements, there is a custom report creation wizard to walk them through the process. The new Language Manager allows reports to be completely localized in different languages or reflect standard terminology used internally by an organization. Pricing was not disclosed.

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