My husband and I eloped and didn’t tell anyone before we did it, so I guess I’m naturally skeptical of people who want to make spectacles of their marriage proposals and weddings. Today the cynic in me surfaced again when I caught wind of the “Dalila, will you marry me?” campaign launched by a guy named Fred, evidently a staffer at digital agency Deep Focus.
Fred included video and social media-enabled banner ads on women-aimed site SheKnows, where he posted a list of 10 reasons his girlfriend Dalila should say, “Yes.” It didn’t take long for a large banner unit featuring a dynamic Twitter feed to flood with posts related to his campaign.
It also didn’t take long for her to agree to get hitched. It must have been reason number 9, Dalila’s hair: “Her hair is what I first noticed when I met her, and to this day is still a major part of my most fond memories of her.”
I can’t help but wonder if the campaign served a dual purpose as a way for Deep Focus to promote its social ad prowess, but then again, there’s the cynic rearing her head. The agency’s CEO, Ian Schafer’s Twitter post congratulating Fred: “Delila said YES! Congrats, Fred!!! http://bit.ly/u82e2 #SayYesD A social media engagement success story :)”
Hey wannabe poets who are too lazy to actually write anything down or think of a decent rhyme for zenith*, I have the perfect online tool for you…
How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.