ClickZ has announced the winners of our Connected Marketing Awards recognizing brands and organizations that have embraced creativity and interactivity to connect with their audiences and drive results.
The top prize went to Marriott, which garnered the coveted Excellence in Connected Marketing award for its Mobile App Launch Campaign developed by Beeby Clark+Meyler.
The Excellence in Connected Marketing award recognizes the organizations that best connect with the always-on connected consumer. The hotel chain’s campaign also scored a Best Use of Mobile Marketing award. Meanwhile, another travel brand – Travelocity – got an honorable mention for its Roam With The Gnome campaign created with help from ePrize.
Barneys New York won Best Use of Social Media Marketing for its Gaga’s Workshop effort, developed by Digital Surgeons. Other winners include Paramount Home Entertainment, VW, and language learning system Pimsleur Approach.
See all of this year’s winners!
Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
Every brand would love to see its hashtag trending on social media, but what if it’s for the least expected reason? Should you ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?