Marketing TechnologyMartech funding roundup: KeenDS, ezCater, Bitglass, SurveySparrow, Red Points, Squelch, Inc.

Martech funding roundup: KeenDS, ezCater, Bitglass, SurveySparrow, Red Points, Squelch, Inc.

Roundup of top funding in marketing technology from the week of Apr 2-Apr 9, 2019.

This past week, these marketing technology companies got funding:

  • Keen Decision Systems closed Series A funding (undisclosed amount)
  • ezCater received $150 million in Series D-1 funding at a $1.25 billion valuation
  • Bitglass raised $70 million in Series D funding
  • SaaS startup SurveySparrow received $1.4 million in seed funding
  • Red Points announced that it’s raised $38 million, bringing total to $64 million
  • Customer experience optimization solution company Squelch, Inc. secured $12 million in funding

Top funding stories in marketing technology last week:

Keen Decision Systems closed Series A financing for marketing analytics solution

What it is

Durham-based SaaS company Keen Decision Systems closed Series A funding on Tuesday morning, April 9, for their advanced marketing analytics technology.

The funding was led by Spring Mountain Capital.

Keen Decision Systems works with a number of Fortune 500 companies to improve marketing efficiency by as much as 25% or more.

Why it matters

In a review on their company website, Campbell’s Soup Company CFO said of their technology,

“Keen is the first company I have worked with that can successfully link marketing investment with financial impact. They were pivotal in our company’s effort to evaluate the effectiveness of our multi-brand marketing investments.”

ezCater received $150 million in Series D-1 funding at a $1.25 billion valuation

What it is

Online business catering marketplace ezCater has received $150 million in Series D-1 funding at a $1.25 billion valuation. The funding round was led by Lightspeed and GIC with additional participation from Light Street Capital, Wellington Management, ICONIQ Capital, and Quadrille Capital.

EzCater currently works with 60,500 restaurants and caterers around the United States to fulfill orders, but the company itself does not work with food or deliveries directly.

Why it matters

The company has expanded 100% annually for the last eight years and recently acquired Monkey Group, a cloud platform for delivery, catering, and take-out. The company plans to use its new funding to speed up international expansion.

Bitglass raised $70 million in Series D funding

What it is

California-based startup Bitglass has raised $70 million in Series D funding from existing investors FutureFund, New Enterprise Associates, Norwest, and Singtel Innov8 and new invester Quadrille Capital, bringing its total capital raised to around $150 million.

Why it matters

Bitglass is a startup currently developing a cloud service to help protect corporate data, disrupting the old ways of the standard firewall. The company says the new funding will be used to increase product development and support customer acquisition efforts.

SaaS startup SurveySparrow received $1.4 million in seed funding

What it is

Cloud-based customer experience and online survey platform SurveySparrow has received $1.4 million in seed funding from Prime Venture Partners.

Founded in 2017, SurveySparrow is the first survey software to offer both a form-like and conversational output, increasing survey completion rate by 40%. The SaaS startup has landed over 8000 customers across 108 countries and is expected to increase that to 20,000 customers by the end of 2019.

Why it matters

The global online survey software market is valued at $4.065 billion and growing. SurveySparrow plans to use the new funds for increased product development and is planning to do major hiring across product development, marketing, inside sales, and engineering in the coming months to keep up with the market’s growing competition.

Red Points announced that it’s raised $38 million, bringing total to $64 million

What it is

Online IP infringement detection and removal software company Red Points has raised $38 million in funding, bringing the total capital raised to $64 million. This most recent round was led by Summit Partners with participation from Northzone, Mangrove, Eight Roads Ventures, and Banco Sabadell.

Why it matters

About the new round of funding, CEO and Partner Laura Urquizu says, “Brands have never been more vulnerable to the issues of online counterfeiting, piracy and distribution fraud. This growing threat makes it nearly impossible for a company to protect its online assets effectively without full visibility into its brand’s online presence… With this new funding, we plan to further expand our technology and global footprint with the goal of empowering brands worldwide to seamlessly protect their valuable assets online.”

Customer experience optimization solution company Squelch, Inc. secured $12 million in funding

What it is

California-based Squelch, Inc. has secured $12 million in funding from Shasta Ventures, Correlation Ventures, and Tenaya Capital.

The company’s SaaS platform provides customer experience optimization solutions for companies looking to take customer satisfaction, retention, and loyalty to the next level. The software integrates with most SaaS-based platforms, including Salesforce, Slack, Box, Confluence, OneDrive, and Google Drive.

Why it matters

This new capital will for the most part be used for ramping up the company’s sales and marketing programs, getting in front of more potential customers.

PS — You might also be interested in the news-focused version of this roundup: Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

See something we missed? Leave us a comment below!

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