Mashup: 200 PR Execs, One Blender

willitblend viral.jpgHow do you engage a group of more than 200 public relations professionals?

Bring in George Wright, marketing manager of Blendtec, a company known for viral videos on its site,

Wright did not disappoint. With a garden rake and Blendtec blender as his props, Wright spoke at the Public Relations Society of America’s T3 PR in NYC, a conference for PR professionals representing tech companies.

Wright has been on the speaking circuit, promoting the story of how he got Blendtec CEO Tom Dickson, pictured above, to don a white lab coat and agree to have his testing work be featured in a video shown online. A $50 investment resulted in a 700 percent increase in blender sales, according to Wright. (He didn’t disclose the actual dollar change.)

And, the blender chewed up the wooden handle of the yard rake, no problem.

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