How do you engage a group of more than 200 public relations professionals?
Bring in George Wright, marketing manager of Blendtec, a company known for viral videos on its site, WillItBlend.com.
Wright did not disappoint. With a garden rake and Blendtec blender as his props, Wright spoke at the Public Relations Society of America’s T3 PR in NYC, a conference for PR professionals representing tech companies.
Wright has been on the speaking circuit, promoting the story of how he got Blendtec CEO Tom Dickson, pictured above, to don a white lab coat and agree to have his testing work be featured in a video shown online. A $50 investment resulted in a 700 percent increase in blender sales, according to Wright. (He didn’t disclose the actual dollar change.)
And, the blender chewed up the wooden handle of the yard rake, no problem.
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