MasterCard and 1travel.com Enter Marketing Alliance

MasterCard International signed a marketing alliance with 1travel.com, an online discount travel service.

The alliance is aimed at increasing the number of online discount travel shoppers at the 1travel.com site and providing consumers with special travel offers, discount packages and upgrades. The alliance makes MasterCard the preferred payment system and an exclusive marketing partner with 1travel.com, and will provide MasterCard cardholders with exclusive travel and entertainment offers, special promotions and other discounts. Financial arrangements were not disclosed.

The program will also feature a link on the 1travel.com Web site to the MasterCard Web site that allows shoppers to access information on travel benefits, products and services, and MasterCard’s ATM locator service.

MasterCard’s preferred status will appear on 1travel.com’s homepage as well as a number of additional 1travel.com proprietary Web pages that assist consumers in finding the best airfares and hotel and car rental deals. These Web pages include Lowest Airfares, Car Wiz and Hotel Wiz.

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