In a bid to increase subscriptions to its Yahoo! Music service during the slow summer months, Yahoo has joined forces with MasterCard to offer a special, twp-for-one online promotion. Customers using MasterCard to pay for the music service for one year will get a second year of service for free.
The promotion runs now through October 4. Yahoo! Music and MasterCard will rely almost entirely on Internet banner ads on Yahoo! Music and the rest of Yahoo to promote the deal.
Michael Lao, MasterCard VP of global media, told ClickZ, “We’re running banner ads on Yahoo and some outside sites we feel this promotion will resonate with.” Two of just a handful of other Web sites that will carry banner ads for the music deal are ComedyCentral.com and BET.com.
MasterCard has entered a two-year promotional agreement with Yahoo! Music, and Lao says this two-for-one music campaign will serve as a test bed for future promotions.
A year’s subscription to Yahoo! Music is $83.88 to download music, or $143.88 to have the additional ability to transfer tracks to compatible portable devices.
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