MasterCard to Sponsor Holiday Shopping Sites

WinStar Interactive said it will launch shopping sites Christmas99.com and Holiday99.com on Oct. 1, sponsored by MasterCard International.

MasterCard will provide consumers with exclusive savings offers from retailers through the MasterCard Exclusives program.

WinStar generates advertising sales, develops sponsorship packages and facilitates e-commerce and other Internet business partnership programs.

Financial details of the sponsorship package were not disclosed, but plans call for national television and print advertising support.

The two sites will offer everything from shopping ideas and recipes to holiday decorating motifs and e-Holiday cards, as well as an area for New Year’s 2000. Both sites will feature a line-up of top branded merchants, the company said.

WinStar Interactive is a unit of WinStar Communications Inc., a provider of high-speed fixed wireless broadband services.

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