More NewsMatchLogic Teams With InterVU

MatchLogic Teams With InterVU

MatchLogic Inc. , an onlineadvertising management services firm, and InterVU Inc. , specialist inmanagement and distribution of video banners and multimedia ads, said theyformed a three-year strategic alliance and joint marketing agreement.

MatchLogic Inc., an online advertising management services firm, and InterVU Inc., specialist in management and distribution of video banners and multimedia ads, said they formed a three-year strategic alliance and joint marketing agreement.

The companies will team for managing and serving bandwidth-intensive media and robust video ads on the Internet. The companies said they have aligned to become a full-service, one-stop solution for advertisers, ad agencies, and Web sites.

The alliance will employ Louisville, CO-based MatchLogic’s proprietary targeting technology to serve, monitor and measure advertising traffic, and will use San Diego-based InterVU’s high-speed Multimedia Advertising Network to deliver scaleable multimedia-rich advertising.

All major formats of multimedia content will be offered, including InterVU’s V-Banner, Adletts, GEO’s Emblaze, Live Picture, Microsoft NetShow, Narrative’s Enliven, and RealNetworks’ RealPlayer.

“Strategically, working with MatchLogic allows us to combine our strengths with the top ad services firm to best meet the multimedia needs of the major advertisers and ad agencies,” said Harry Gruber, InterVU’s chairman and CEO.

MatchLogic, an independent subsidiary of Excite Inc., offers a suite of services that enable advertisers and agencies to orchestrate entire Internet advertising campaigns. Advertisers can outsource the management of their campaigns to one company that offers everything from strategic consulting to ad serving to near real-time performance tracking.

InterVU’s distributed Multimedia Advertising Network optimizes bandwidth for Web sites and end-users. The network is made up of delivery centers located across eight Internet Service Provider (ISP) backbones.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts