MatchLogic Inc., an online advertising management services firm, and InterVU Inc., specialist in management and distribution of video banners and multimedia ads, said they formed a three-year strategic alliance and joint marketing agreement.
The companies will team for managing and serving bandwidth-intensive media and robust video ads on the Internet. The companies said they have aligned to become a full-service, one-stop solution for advertisers, ad agencies, and Web sites.
The alliance will employ Louisville, CO-based MatchLogic’s proprietary targeting technology to serve, monitor and measure advertising traffic, and will use San Diego-based InterVU’s high-speed Multimedia Advertising Network to deliver scaleable multimedia-rich advertising.
All major formats of multimedia content will be offered, including InterVU’s V-Banner, Adletts, GEO’s Emblaze, Live Picture, Microsoft NetShow, Narrative’s Enliven, and RealNetworks’ RealPlayer.
“Strategically, working with MatchLogic allows us to combine our strengths with the top ad services firm to best meet the multimedia needs of the major advertisers and ad agencies,” said Harry Gruber, InterVU’s chairman and CEO.
MatchLogic, an independent subsidiary of Excite Inc., offers a suite of services that enable advertisers and agencies to orchestrate entire Internet advertising campaigns. Advertisers can outsource the management of their campaigns to one company that offers everything from strategic consulting to ad serving to near real-time performance tracking.
InterVU’s distributed Multimedia Advertising Network optimizes bandwidth for Web sites and end-users. The network is made up of delivery centers located across eight Internet Service Provider (ISP) backbones.