May Monthly Stat Pack

Top 50 Internet Advertisers In April
A new monthly feature: the top online advertisers by expenditure.

The State of Retail E-Mail
Retailers could make more of an effort with their email programs.

Online Retail Growth Robust
Online retail soars in all categories as paid search delivers new customers.

Cookie Rejection Cited as Next Major Advertiser Problem
What’s worse for advertisers than cookie deletion? Compounding the problem with cookie rejection.

Video Ads Are Streaming In
Over 1 billion streaming video ads and sponsorships are served each month.

Ring Tone Revenues to Grow as Handsets Advance
Projected ring tone revenues are set to increase significantly as new phones phase out old handsets.

Political Blogs A Presidential Election Force
Political bloggers emerged as a ‘Fifth Estate’ during the 2004 presidential elections.

Search Ad Prices Up In April
Keywords prices see double-digit price increases.

The Deadly Duo: Spam and Viruses, April 2005
Spam volume hits an all-time high, and a new virus debuts on the Top 10 list.

Wikipedia’s Popularity and Traffic Soar
Wikipedia is now the Web’s most-trafficked encyclopedia, the #2 reference site, even a source for news.

Wireless E-Mail Drives PDA Sales
Manufacturers offering wireless email access gain the most market share.

Spyware Lurks On Most PCs
Spyware is found on over half of all personal computers.

Spyware Infiltrates the Enterprise Sector
Corporate firewalls don’t snuff all forms of spyware, leaving room for some malicious programs to eke their way onto enterprise desktops.

Financial Searches Should Diversify Portfolio
Financial institutions need to hit a range of search terms to catch in-market searchers.

Blogs Continue to Gain Traction
More Internet users are creating their own blog, as readership holds steady.

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