Senator John McCain has been deemed “Ready to Lead” in his online ads, and now he’s ready to call his Democratic rival SenatorBarack Obama…er…un-ready. According to The Media Trust Company, McCain’s camp dropped two new display ads yesterday, just in time for Obama’s much-anticipated Mile High acceptance speech last night.
He’s also touting his experience in search ads. A search for “McCain” turns up this ad: “No On The Job Training Needed Help Elect John McCain.”
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more