Senator John McCain has been deemed “Ready to Lead” in his online ads, and now he’s ready to call his Democratic rival SenatorBarack Obama…er…un-ready. According to The Media Trust Company, McCain’s camp dropped two new display ads yesterday, just in time for Obama’s much-anticipated Mile High acceptance speech last night.
He’s also touting his experience in search ads. A search for “McCain” turns up this ad: “No On The Job Training Needed Help Elect John McCain.”
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
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Here are five proven list building strategies that you can employ in 2017 -- each backed up with case studies and research: