More NewsMcCain Online Ad Spending Up to $2.36 M

McCain Online Ad Spending Up to $2.36 M

The election is over but the Federal Election Commission reporting ain't

ClickZ_Campaign08_katefinal.jpgThe election is over but the Federal Election Commission reporting ain’t. I just finished going through additional online media expenditures reported by the McCain campaign. The new estimate is $2.36 million. (I reported last month that the McCain camp spent $1.53 million according to 2008 FEC reports representing expenditures into October.)

As I noted then, McCain’s FEC reports are really cryptic – unlike Obama’s which were quite transparent. So, the most I know is John McCain 2008 and McCain-Palin 2008 paid around $2.6 million for “media” to its Web ad consulting firm, Connell Donatelli. (I shaved off around 10 percent to account for fees and other ad charges that didn’t go towards actual media buys.) Just to make it even more opaque, the McCain campaign lists the firm as “CD, Inc.” But, my understanding of how the campaign operated is that Connell Donatelli, a.k.a. CD, handled the Web media.

Meanwhile, Obama’s campaign reported individual expenditures to media firms, so I’ve been able to decipher much more about where they spent.

There’s another wrinkle in that the McCain campaign also created a Victory Fund and a Compliance Fund to circumvent those pesky campaign finance regulations. I haven’t seen any payments to CD in reports from those entities yet, though I’ve been told to look for them.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts