McCann-Erickson Europe reportedly has been assigned the 2000 launch of Microsoft’s largest-ever pan-regional advertising campaign.
Microsoft EMEA (Europe, Middle East and Africa) plans a $50 million regional advertising campaign to promote Microsoft business solution products and target business customers with print, television, and online media components, according to Adweek.
“We’re very excited to extend our partnership with Microsoft in the US to Europe,” James Heekin, McCann-Erickson Director for Europe, Middle East, and Africa, was quoted as saying.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more