In a new approach to mobile coupon distribution, McDonalds is inviting consumers in Sweden to earn free food by interacting with a giant digital billboard using their mobile devices, in a campaign called “Pick n’ Play.”
Mobile phone owners passing a digital out of home sign in Stockholm are encouraged to partake in a giant game of pong, which they can control directly from their mobile devices. The campaign doesn’t require a mobile app, but instead makes use of HTML5 technology to verify users’ proximity to the screen, and allows them to control a virtual paddle remotely from their handhelds in real-time.
Players that manage to complete the game by sustaining a 30-second rally are rewarded with a coupon for free food from a local McDonald’s restaurant, as well as directions to the location.
McDonald’s created the campaign in partnership with Omnicom-owned DDB Stockholm.
Many companies use SMS, email and push notifications to deliver updates to customers and stakeholders, and such notifications are especially important to publishers ... read more
Effective app marketing is not about generating app page traffic, but rather about ensuring your app is discovered by targeted and relevant users who will install your app and use it regularly.
Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.