According to a new study from SEM firm iProspect, most companies engaged in search marketing are not measuring it right. Of course it’s a bit self-serving for an SEM firm to put out research to highlight the business value of SEM and ultimately convince people to spend more on it, but that doesn’t necessarily make it any less relevant.
I’m curious to hear from search marketers about the way SEM is looked at in their company — is it seen as a device to drive clickthroughs, or as a core part of the marketing plan? Do you think the way you’re measuring results now justifies your budget?
Emotion can be very powerful when trying to reach an audience, and it can be boosted by linking it with the way memory affects human behaviour. How can all of this apply to the demanding mobile audience?
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now.
Digital (and in our case search and content) data holds the keys to marketing success.
Time is running out to feature your company in our inaugural Mobile Vendor Reader Survey.