According to a new study from SEM firm iProspect, most companies engaged in search marketing are not measuring it right. Of course it’s a bit self-serving for an SEM firm to put out research to highlight the business value of SEM and ultimately convince people to spend more on it, but that doesn’t necessarily make it any less relevant.
I’m curious to hear from search marketers about the way SEM is looked at in their company — is it seen as a device to drive clickthroughs, or as a core part of the marketing plan? Do you think the way you’re measuring results now justifies your budget?
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.
Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers.