According to a new study from SEM firm iProspect, most companies engaged in search marketing are not measuring it right. Of course it’s a bit self-serving for an SEM firm to put out research to highlight the business value of SEM and ultimately convince people to spend more on it, but that doesn’t necessarily make it any less relevant.
I’m curious to hear from search marketers about the way SEM is looked at in their company — is it seen as a device to drive clickthroughs, or as a core part of the marketing plan? Do you think the way you’re measuring results now justifies your budget?
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it.
Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, ... read more
Marketers' spending on social media has tripled in the past seven years but falls way short of where marketers expected it to be when they peered into their crystal balls in 2009.
Advertisers have been flocking to Snapchat, which now has more daily users than Twitter and is increasingly seen as perhaps the biggest threat to Facebook's dominance in social.