According to a new study from SEM firm iProspect, most companies engaged in search marketing are not measuring it right. Of course it’s a bit self-serving for an SEM firm to put out research to highlight the business value of SEM and ultimately convince people to spend more on it, but that doesn’t necessarily make it any less relevant.
I’m curious to hear from search marketers about the way SEM is looked at in their company — is it seen as a device to drive clickthroughs, or as a core part of the marketing plan? Do you think the way you’re measuring results now justifies your budget?
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How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers of Forrester's 2016 Global Mobile Banking Functionality Benchmark report.
Twitter has announced it will now let any of its users apply for the much sought after blue badge of verification.
That didn’t take long. With usage soaring and brands jumping to capitalize on the popularity of Pokémon Go, the CEO of Niantic, the company ... read more