More NewsMedia Companies, YouTube Play Nice

Media Companies, YouTube Play Nice

It's the digital equivalent of making lemonade out of lemons. CBS, Universal Music, and other media companies are viewing pirated material on YouTube as an advertising opportunity, nytimes.com reports this weekend

It’s the digital equivalent of making lemonade out of lemons.

CBS, Universal Music, and other media companies are viewing pirated material on YouTube as an advertising opportunity, nytimes.com reports this weekend. These and other media companies are selling ads against the content — even while a copyright lawsuit against Google’s YouTube winds its way through the courts.

“The move suggests a possible thaw in the chilly standoff between the online video giant and media companies,” nytimes.com’s Brian Stelter writes.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts