It’s the digital equivalent of making lemonade out of lemons.
CBS, Universal Music, and other media companies are viewing pirated material on YouTube as an advertising opportunity, nytimes.com reports this weekend. These and other media companies are selling ads against the content — even while a copyright lawsuit against Google’s YouTube winds its way through the courts.
“The move suggests a possible thaw in the chilly standoff between the online video giant and media companies,” nytimes.com’s Brian Stelter writes.
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