More NewsMedia General Joins Yahoo Paper Gang

Media General Joins Yahoo Paper Gang

Media General, publisher of 22 daily southern papers including The Tampa Tribune and Richmond Times-Dispatch has joined Yahoo's so-called "consortium" of paper publisher partners

yahoo-logo-735610.jpgMedia General, publisher of 22 daily southern papers including The Tampa Tribune and Richmond Times-Dispatch has joined Yahoo’s so-called “consortium” of paper publisher partners. Through the arrangement, Media General’s job classifieds will be entered into the Yahoo HotJobs database. The publisher has been using HotJobs to run its online job ads for The Tampa Tribune for over a year.

If this were just a job classifieds play, it wouldn’t seem like the bigger deal it is. The goal for Yahoo is to build a classifieds network of sorts, starting with recruitment ads and moving on from there. Yahoo anticipates distributing its tools and apps (maps and local biz and event listings) out to the newspaper partner sites, meanwhile, integrating the papers’ content throughout its site.

Media General joins seven other paper publishers in the consortium, now totaling over 200 papers.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts