The partnership will provide “accurate and reliable e-commerce measurement services,” the companies said. Financial arrangements were not disclosed.
BizRate.com’s customer purchasing data, gathered at the point-of-purchase by surveying online buyers from more than 1,700 online merchants, will be combined with Media Metrix’ real-time, metered behavioral data to provide additional depth and intelligence to the Media Metrix online shopping and transactions tracking services.
The move will “help clients gain an unprecedented understanding of the competitive e-commerce landscape and influence important strategic decisions,” said Jim D’Arcangelo, senior vice president for marketing and business development at Media Metrix.
“The combination of our aggregated category-level purchasing data and Media Metrix’ metered shopping data creates the most powerful database of e-commerce intelligence yet,” said Farhad Mohit, president and CEO of BizRate.com.
The Media Metrix Online Shopping Report offers e-commerce marketers cross-site and online entity specific measures, cross-category e-commerce data, competitive intelligence and consumer demographic information.
BizRate.com’s Consumer Online Report offers aggregated retail e-commerce industry and category-level reports on the online buying experience. The report includes insights by demographics, life stage segment and by buyer types (first time vs. repeat buyers).
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