MediaCircus Designs Cherry Coke Promotion

Coca-Cola launched a four-month long online promotion for its Cherry Coke soft drink.

Consumers who visit cherrycoke.com can design content that reflects the soft drink’s ongoing “Do Something Different” campaign.

The promotion, called Cherry Coke 101, allows participants to develop creative content, either writings or art, that pertain to a variety of themes that change weekly on the site.

The promotion, which is being supported by banners on SonicNet, was developed by MediaCircus Interactive in New York City, according to Adweek. Spending was not disclosed.

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