New York City-based MediaCom, the independent media services company of Grey Advertising Inc., launched MediaCom Digital to provide clients with integrated media solutions across all media platforms.
Platforms will include narrowband Internet media, emerging broadband digital media, such as targeted cable TV, as well as off-line conventional mass media. Charter clients include: Kraft, Sprint, Procter & Gamble and Autobytel.com.
MediaCom Digital “will act as the conduit for bringing together the resources of MediaCom,” including Internet expertise as well as MediaCom’s existing resources in all forms of conventional media, including direct response and retail coop, the company said.
In addition, MediaCom Digital will continue MediaCom’s work with TCI and other broadbrand digital media platforms aimed at capitalizing on the promise of enhanced demographic and geographic targeting.
“This new unit will serve clients who believe they can best achieve success with a holistic approach to building their business through on and off-line media, but want the needed resources and capabilities in one place,” said Alec Gerster, chairman of MediaCom Worldwide.
Harvey Goldhersz has been named president of MediaCom Digital. A 17-year veteran of Grey, Goldhersz served most recently as senior vice president, strategic planning at MediaCom.
MediaCom is an independent unit of Grey Advertising. Its U.S. arm, with over $2 billion in media billings, is part of MediaCom Worldwide, which has global media billings in excess of $8 billion.
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