KPMG will help Mediaconnex integrate Internet-based systems with media companies’ existing software.
“We are committed to partnering with broadcasters to develop the premier online channel for broadcast media sales,” said to Sean Atkins, president and chief executive officer of Mediaconnex.
“[KPMG’s team includes former broadcast executives with intimate knowledge of how media is bought and sold, and the challenges of integration.”
The start-up company hasn’t revealed its planned launch date.
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