Mediaplex to Enable Real Time Internet Advertising

E-business marketing and technology company Mediaplex Inc. said it plans to develop a standard interface between MOJO, its online advertising technology, and SAP AG’s SAP R/3 inter-enterprise business solutions.

SAP customers will then be able to integrate enterprise information, such as product, inventory, and pricing data, with online advertising to deliver the most relevant online ads in real time.

MOJO (mobile Java objects) technology uses customer profiling, return on investment analysis and key product information to adjust and optimize Internet advertising campaigns on the fly.

“We are excited to work with SAP to interface MOJO technology with SAP R/3,” said Gregory Raifman, chairman and CEO of Mediaplex. “We will continue to partner with leading enterprise solution vendors to provide our customers with end-to-end e-business marketing solutions.”

Mediaplex clients include DATEK Online Brokerage Services, Corp., OfficeMax, ShopNow.com, Strong Funds, and advertising agencies including McCann-Erickson and Publicis & Hal Riney.

SAP, which markets software that helps companies of all sizes link their business processes, also operates mySAP.com, which provides an open collaborative business environment of personalized solutions on demand.

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