More NewsMediaRep Launches Advertising Network

MediaRep Launches Advertising Network

MediaRep, a division of Z.Com, launched the MediaRep Web Site Advertising Network tosell advertising space on the new Z.Com portal.

MediaRep, a division of Z.Com, launched the MediaRep Web Site Advertising Network to sell advertising space on the new Z.Com portal.

The portal includes hundreds of radio station Web sites, and more than 1,500 affiliated radio station portal sites known collectively as the World Network. Charter advertisers include Hilton Hotels, 1-800-Flowers, Cybermeals and Netscape Communications Corp.

“The synergy between radio and the Web creates an ideal medium for advertisers,” said Jeff Gold, CEO of Z.Com. “Radio listeners have strong station loyalties and will frequent Internet advertisers associated with their favorite station.”

MediaRep offers banner packages, sponsorship opportunities, and listings in the Holiday Shopping Guide section of Z.Com and affiliated portals.

“We expect to serve one billion ad impressions within 12 months,” said Gold. “Last month MediaRep Network sites served over 150 million hits.”

MediaRep’s World Network portals integrate content from Z.Com as well as search capabilities from several major search engines including Yahoo Inc., Excite Inc., Snap by CNET Inc., NetFind by America Online Inc., and HotBot by Lycos Inc.

While the MediaRep Advertising Network is a new undertaking, Z.Com’s World Network and FM Net divisions have been providing Web services to 2000 radio stations for several years.

MediaRep and Z.Com are services of A Lasting Impression Music Corp., a California corporation. A Lasting Impression was founded by Gold in 1991 and has offices in Atlanta and the San Francisco Bay Area.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts