MediaRep Launches Advertising Network
MediaRep, a division of Z.Com, launched the MediaRep Web Site Advertising Network tosell advertising space on the new Z.Com portal.
MediaRep, a division of Z.Com, launched the MediaRep Web Site Advertising Network tosell advertising space on the new Z.Com portal.
MediaRep, a division of Z.Com, launched the MediaRep Web Site Advertising Network to sell advertising space on the new Z.Com portal.
The portal includes hundreds of radio station Web sites, and more than 1,500 affiliated radio station portal sites known collectively as the World Network. Charter advertisers include Hilton Hotels, 1-800-Flowers, Cybermeals and Netscape Communications Corp.
“The synergy between radio and the Web creates an ideal medium for advertisers,” said Jeff Gold, CEO of Z.Com. “Radio listeners have strong station loyalties and will frequent Internet advertisers associated with their favorite station.”
MediaRep offers banner packages, sponsorship opportunities, and listings in the Holiday Shopping Guide section of Z.Com and affiliated portals.
“We expect to serve one billion ad impressions within 12 months,” said Gold. “Last month MediaRep Network sites served over 150 million hits.”
MediaRep’s World Network portals integrate content from Z.Com as well as search capabilities from several major search engines including Yahoo Inc., Excite Inc., Snap by CNET Inc., NetFind by America Online Inc., and HotBot by Lycos Inc.
While the MediaRep Advertising Network is a new undertaking, Z.Com’s World Network and FM Net divisions have been providing Web services to 2000 radio stations for several years.
MediaRep and Z.Com are services of A Lasting Impression Music Corp., a California corporation. A Lasting Impression was founded by Gold in 1991 and has offices in Atlanta and the San Francisco Bay Area.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article