On the heels of its deal with local TV news site network Broadcast Interactive Media, MediaSpan has added eleven sites to its roster recently. Mainly newspaper sites and alt weeklies, the list includes Connecticut’s The Hour Newspapers, Rhode Island’s Valley Breeze, The Austin Chronicle, and The Arkansas Times, in addition to Utah TV station site KSL-TV. MediaSpan has over 1,000 mainly radio station sites from ABC Radio, Radio One and others in markets nationwide.
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A new organization, The Coalition for Better Ads, has been launched to “leverage consumer insights and cross-industry expertise to develop and implement ... read more