Digital MarketingStrategiesMediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

MediaVest Hires Sarah Baehr, Former Media Lead at Razorfish

Appointment unites the agency's digital and print spending activities under one reporting structure.

MediaVest USA hired Sarah Baehr, a veteran of Razorfish and OgilvyOne, as SVP, director of digital publishing solutions. The move unites the agency’s digital and print spending activities under one reporting structure, according to Donna Speciale, president of investment and activation.

sarah“At some point, we will be very audience focused, more so than media focused,” said Speciale. “Sarah’s role is the next evolution of…this, to immerse digital and print as a holistic effort.”

Baehr (pictured on the left) was VP of media and national media lead at Razorfish, heading up all of the agency’s media spending activities. She left last January, not long after Publicis acquired the agency from Microsoft, and became associate partner for search and media at New Jersey-based Rosetta. While MediaVest is focused on leveraging individual publisher relationships, rather than the increasingly common ad exchange and network models, Baehr suggested the latter has a place in the agency’s activities.

“The exchange model is a place where you can leverage scale and insight, and you can potentially gain from having a deeper relationship with publishers,” Baehr said. “These major publishers have a wealth of information about how people consume content across platforms.”

Baehr reports to Robin Steinberg, director of publisher investment and activation. She’ll also be responsible for training MediaVest’s print people in digital platforms.

Related Articles

Seven questions agencies should be asking prospective clients

Agency Spotlight Seven questions agencies should be asking prospective clients

1y Mike O'Brien
Ogilvy's top three lessons from the Cannes Lions

Conference Coverage Ogilvy's top three lessons from the Cannes Lions

1y Mark Himmelsbach
How well do agencies really understand programmatic?

Insights How well do agencies really understand programmatic?

2y Yuyu Chen
Spotlight on: Adam Tucker, president, Ogilvy NYC

Agency Spotlight Spotlight on: Adam Tucker, president, Ogilvy NYC

2y Mike O'Brien
Brands Still Matter - Just Not Like They Used To

Conference Coverage Brands Still Matter - Just Not Like They Used To

2y Mike O'Brien
I am the Walrus: spotlight on the agency's founder, Deacon Webster

Agency Spotlight I am the Walrus: spotlight on the agency's founder, Deacon Webster

2y Mike O'Brien
Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Marketing Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

2y Yuyu Chen
Why we need to rethink the creative brief

Marketing Why we need to rethink the creative brief

2y Sean Miller