New York City-based MediaVest Worldwide Inc., one of the world’s largest media management companies, signed a seven-year, full-service contract with Nielsen Media Research.
MediaVest is a unit of The MacManus Group, which includes D’Arcy, Masius, Benton & Bowles, N.W Ayer and Medicus. Financial details of the contract were not disclosed.
The agreement covers a range of media information services, including broadcast, cable and syndication. The contract also provides MediaVest with access to person-by-person data (respondent-level data) across the entire National People Meter sample, involving more than 5,000 households.
The contract also supports both current and future methodologies that Nielsen Media Research will use to measure television audiences as digitalization increases. A new electronic metering system, called the Active/Passive Meter, is being tested in 500 installed households in the Northeast U.S.
Some of MediaVest’s major clients include Procter & Gamble, Mars Inc., Burger King, GM Cadillac and Pillsbury.
Nielsen Media Research provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish language television and national syndicators. Local ratings services estimate audiences for each of the 210 television markets in the U.S. Nielsen Media Research provides competitive advertising intelligence information through Nielsen Monitor-Plus, and Internet usage and advertising information through Nielsen//NetRatings.
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