Cannes, France– The first two days of the Cannes Lions 2010 advertising festival delivered a mixed bag of themes. Social media integration is big, for one. For another, the craft behind interactive campaigns has notably improved, raising the bar for award-winning work. And some mobile campaigns under review by this year’s Cyber jury are, by many accounts, outstanding.
While the motifs come and go, what remains constant from one year to the next is the sharing of ideas across borders, says Amanda Richman, EVP and managing director of digital for MediaVest.
“There’s a connectivity here [that’s] outside of our U.S.-centric point of view,” Richman told ClickZ in a video yesterday.
In the video, embedded below, Richman also touches on the buzz about building more “local” individualized connections with consumers and on the rise of gaming in the physical world.
Follow Zachary Rodgers on Twitter at @zachrodgers.