Mercedes-Benz is among the first brands incorporating a heavy dose of social media into its Super Bowl marketing – a strategy that others will adopt in the next six weeks.
The carmaker yesterday announced on its Facebook page a contest-oriented “The World’s First Twitter-Fueled Race” campaign. Visitors to the page can enter the contest after “liking” the brand and filling out an application that includes submitting a Twitter handle. Participants must have a driver’s license and be U.S. citizens. Finalists will be notified via direct message on Twitter on Dec. 24 and will then be asked to create a short video about why they should be selected.
Here’s the ad copy for Mercedes Benz USA’s Facebook page, which had 29,500 “likes” on Friday:
“If selected, you and a co-driver of your choice will embark on Feb. 2, 2011, from one of four cities — New York, L.A., Chicago or Tampa — with a pair of Super Bowl tickets and a specially outfitted Mercedes-Benz. You’ll need to beat out three other teams headed to Dallas. You’ll need to complete a series of challenges along the way. And you’ll need gallons of Tweets from your Twitter followers to fuel you to victory.”
Four two-person teams – one for each aforementioned city – will try to accrue the most Twitter followers and Facebook “likes” while they race to Dallas, the Super Bowl’s host city. The team with the most social media tallies wins a Mercedes Benz 2012 C-Class Coupe.
While several agencies are participating, according to a Mercedes spokesperson, Seattle-based digital shop Razorfish is leading the effort. The spokesperson said it has not been determined whether the brand would run a TV spot during the Super Bowl.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?