More NewsMeredith Signs With DoubleClick

Meredith Signs With DoubleClick

Ad network will rep for BetterHomesandGardens.com, LadiesHomeJournal.com andFamilyMoney.com.

Home and family publishing and marketing company Meredith Corp. signed an interactive media sales and marketing partnership deal with New York City-based ad network DoubleClick Inc.

Meredith’s online publications Better Homes and Gardens (BHG.com), Ladies’ Home Journal (LHJ.com) and Family Money (FamilyMoney.com) will employ DoubleClick’s media sales and email delivery solution. Financial specifics of the arrangement were not disclosed.

The three sites will join DoubleClick’s Select Women & Health Network for exclusive advertising and sponsorship sales representation. The sites will also join the ad company’s Email Network for exclusive advertising sales representation in opt-in email newsletters.

“Meredith Interactive Media will focus on packaging multi-platform programs and servicing our core home category while leveraging DoubleClick’s strength,” said Bobbie Halfin, Meredith’s director of sales and marketing.

Additionally, Meredith’s BHG.com, LHJ.com and FamilyMoney.com will use DoubleClick’s email delivery solution, DARTmail, to serve targeted ads into text and HTML email.

Des Moines, Iowa-based Meredith has an Internet presence that includes 28 Web sites and anchor tenant positions on America Online. BHG.com is the flagship site. It also operates an e-commerce site, ShopOnline123.com.

Meredith publishes more than 20 magazine brands, including Better Homes and Gardens and Ladies’ Home Journal, and more than 100 special interest publications. The company also owns 12 television stations.

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