Merged Whittman-Hart, USWEB/CKS Selects Agencies
The giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agenciesof record for branding and advertising, respectively.
The giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agenciesof record for branding and advertising, respectively.
The giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agencies of record for branding and advertising, respectively.
“The new company we’re creating through the merger of Whittman-Hart and USWeb/CKS will give the same care and attention to building its own brand as it does to its clients’ brands,” said Tom Suiter, chief creative officer of the new organization.
“We are pioneering a company that the marketplace hasn’t seen before, so it’s critical that our brand and advertising consistently and effectively communicate the unique value we bring to our clients.”
VSA has been tapped to help the company define its brand strategy and communicate its corporate identity, Web, and collateral.
McKinney & Silver, a Whittman-Hart & USWeb/CKS firm, will create integrated marketing campaigns, including global advertising to get the company’s brand message out.
VSA’s client portfolio includes Coca-Cola, Time Warner, Ameritrade and Harley-Davidson. Some of McKinney & Silver’s clients are Audi of America, Aetna USHealthcare, Bacardi-Martini USA and Ben & Jerry’s Homemade.
The combined company will announce its new name on March 23 and launch its new brand and global advertising campaign later in the year.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article