More NewsMerged Whittman-Hart, USWEB/CKS Selects Agencies

Merged Whittman-Hart, USWEB/CKS Selects Agencies

The giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agenciesof record for branding and advertising, respectively.

The giant Web services firm created from the merger of Whittman-Hart and USWEB/CKS Friday chose VSA Partners and McKinney & Silver as its agencies of record for branding and advertising, respectively.

“The new company we’re creating through the merger of Whittman-Hart and USWeb/CKS will give the same care and attention to building its own brand as it does to its clients’ brands,” said Tom Suiter, chief creative officer of the new organization.

“We are pioneering a company that the marketplace hasn’t seen before, so it’s critical that our brand and advertising consistently and effectively communicate the unique value we bring to our clients.”

VSA has been tapped to help the company define its brand strategy and communicate its corporate identity, Web, and collateral.

McKinney & Silver, a Whittman-Hart & USWeb/CKS firm, will create integrated marketing campaigns, including global advertising to get the company’s brand message out.

VSA’s client portfolio includes Coca-Cola, Time Warner, Ameritrade and Harley-Davidson. Some of McKinney & Silver’s clients are Audi of America, Aetna USHealthcare, Bacardi-Martini USA and Ben & Jerry’s Homemade.

The combined company will announce its new name on March 23 and launch its new brand and global advertising campaign later in the year.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts