E-mail marketing firm MessageMedia on Tuesday named Grey Advertising as the charter partner in its Agency Alliance Program, aimed at boosting the company’s client list by reaching advertisers through their agencies.
The initiative also adds the email marketing capabilities to the agencies’ arsenals, at a time when such a capacity is becoming more and more a must-have. Plus, the agencies get a commission when their clients choose to use MessageMedia services.
“Forward-thinking advertising agencies understand the power of email as a marketing tool,” says Larry Jones, president and chief executive officer of MessageMedia.
“The Agency Alliance Program allows the agency to continue to focus on its core competencies while at the same time offering leading-edge on-line marketing programs to help clients continue to attract and keep customers. And it provides an excellent new sales channel for our services.”
The program teams MessageMedia and agencies in joint marketing programs including sales training and sales calls. MessageMedia will also get placement on agency Web sites.