E-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published a white paper on spam entitled “Sometimes the Messenger Should be Shot: Building a Spam-Free E-mail Marketing Program.”
Designed to be a resource for marketers, the white paper explores aspects of email marketing such as the anti-spam movement and legislation; the definition of opt-in, responsible list management, and examples of successful and unsuccessful email marketing practices.
“Spam is a serious problem, it is the `dark side’ of our industry that could make or break this new marketing medium,” said Derek Scruggs, whose title at the company is Permission Advocate.
“As an email marketing company, it is our responsibility to help marketers practice proper email etiquette. We hope this white paper reaches marketers who are currently spamming or marketers preparing to launch their first campaign.”
The white paper is available here in PDF format.
MessageMedia clients include E*TRADE, AOL, Apple, Yahoo, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann AG.