More NewsMessageMedia Publishes White Paper on Spam

MessageMedia Publishes White Paper on Spam

E-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published awhite paper on spam entitled "Sometimes the Messenger Should be Shot:Building a Spam-Free E-mail Marketing Program."

E-mail-based customer relationship management and direct marketing company MessageMedia Inc. has published a white paper on spam entitled “Sometimes the Messenger Should be Shot: Building a Spam-Free E-mail Marketing Program.”

Designed to be a resource for marketers, the white paper explores aspects of email marketing such as the anti-spam movement and legislation; the definition of opt-in, responsible list management, and examples of successful and unsuccessful email marketing practices.

“Spam is a serious problem, it is the `dark side’ of our industry that could make or break this new marketing medium,” said Derek Scruggs, whose title at the company is Permission Advocate.

“As an email marketing company, it is our responsibility to help marketers practice proper email etiquette. We hope this white paper reaches marketers who are currently spamming or marketers preparing to launch their first campaign.”

The white paper is available here in PDF format.

MessageMedia clients include E*TRADE, AOL, Apple, Yahoo, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann AG.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts