MessageMedia, which delivers and measures email marketing campaigns, this week partnered with RadicalMail to integrate the company’s technology into its offerings, enabling marketers to send streaming video and audio ads.
The Java-based technology places the streaming audio and video directly into the body of an email without requiring the recipient to launch a web browser or install any software. In addition, the solution can also bring interactivity to the equation, allowing e-commerce transactions to take place within an email message.
“This announcement highlights MessageMedia’s commitment to offering clients the most advanced email technology solutions available,” says Larry Jones, president and chief executive officer of MessageMedia.
The idea, of course, is to make marketing messages more dynamic, interesting, and, hopefully, relevant to the recipient. And the e-commerce capability makes it easier for the consumer to make an impulse purchase, without having to do anything more than click.