MessageMedia Inc., a provider of email-based customer relationship and direct marketing services, signed a deal with Yahoo Inc. to deliver personalized, permission-based direct marketing email messages to users of Yahoo Mail and other email programs.
Yahoo’s email direct marketing programs present special offers, promotions and discounts to an opt-in audience on a variety of topics including personal finance, entertainment, sports, health and travel.
MessageMedia’s capabilities allow email messages to be sent in a variety of formats depending on the user’s preference. In addition, MessageMedia’s services will include full service list management, bounce processing, customer service management, and reporting on email messaging campaigns. Financial arrangements were not disclosed.
“MessageMedia’s full-service email solutions will enhance Yahoo’s successful direct marketing and permission-based programs,” said Larry Jones, president and CEO of MessageMedia.
Yahoo’s email marketing programs are a part of the company’s overall Fusion Marketing Online (FMO) platform, designed to leverage Yahoo’s worldwide audience, traffic, and database to provide customized, targeted, and measurable marketing solutions to advertisers.
MessageMedia clients include E*TRADE, USA Today, GeoCities, Intuit, CMP Media, Yahoo, Barclays Bank and Bertelsmann. SOFTBANK and its affiliates own approximately 49 percent of the outstanding common stock of MessageMedia Inc. Pequot Capital Management, a Connecticut-based research-intensive investment firm with more than $5 billion in assets under management, is also a major investor.