BF&W will direct MetaSound’s creative and media effort. Billings were not disclosed. Plans call for an integrated campaign that will include targeted print and broadcast advertising buys in addition to direct mail, CD-ROM and Web-based marketing programs.
The MetaSound campaign will debut this fall and initially consist of print ads targeted to advertising/marketing publications, as well as select radio broadcast spots. Ads geared toward corporate decision-makers at large Fortune 1000 companies will filter into the advertising mix later in the year, the company said.
MetaSound Systems is a cross-industry provider of digital audio marketing solutions combining audio broadcast content and production services with a family of patent-pending all-digital audio playback devices. MetaSound combines its audio broadcast production and integration services for the distribution of promotional messages and advertising. Clients include Wells Fargo Bank, British Airways, Ticketmaster, Siemens and Hormel Foods.
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