Tools & TechnologyMichael Kors utilises Instagram’s new advertising options

Michael Kors utilises Instagram's new advertising options

Michael Kors is the first brand to make use of the marquee video advertising opportunities that Instagram made available this week, airing three videos for its Jet Set 6 Collection.

Michael Kors is the first brand to make use of the marquee video advertising opportunities that Instagram made available this week, airing three videos for its Jet Set 6 Collection.

The campaign features model Lily Aldridge wearing some of the six new pairs of shoes in the collection in Paris.

 

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The ads will target some of an audience of over 300 million monthly active users – and those actively looking for fashion advertising.

Will Instagram’s new ad prove effective? Some predict that the platform will be overwhelmed with ads, putting off its userbase.

 

 

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