MicroCap Financial Services.com Inc. retained Interactive Marketing Inc. (IMI) to assist in creating an integrated marketing strategy.
Under the arrangement, IMI will help develop new strategic relationships and e-commerce opportunities including packaging the company’s products and services for revenue generating distribution. Billings were not disclosed.
MicroCap Financial is an international multimedia provider of online financial news and information services to the investment community. The company’s U.S. based Web site, www.microcap1000.com, was launched in early October 1998 and is designed to be the premier source for information on the MicroCap Sector, companies with market capitalizations of under $500 million.
The arrangement with IMI follows MFSI’s recent announcement of an exclusive distribution arrangement in the United Kingdom with Freeserve Ltd., an Internet service provider that is a subsidiary of Dixon’s Group plc. MFSI will be the exclusive provider of investor information and services within the financial channel of Freeserve through a co-branded Internet channel to be known as UK-iNvest.com, set for launch in March.
“Interactive Marketing’s proven track record and experience maximizing revenue and market share for interactive media and technology companies such as Yahoo gives us a tremendous advantage in our expansion plans,” said Stanley Hollander, president and co-CEO.
“MFSI’s agreement with Freeserve presents substantial revenue generating potential as the gateway for e-brokers looking to access the largest and fastest growing ISP in the UK,” said Andrew Batkin, CEO of Interactive Marketing Inc.We believe that there are significant advertising and e- commerce based revenue generating opportunities both domestically and abroad.”
Interactive Marketing, founded in 1992, represented Yahoo during its first two years of operation, and created Yahoo’s initial advertising and promotional strategies. Most recently, IMI created the blueprint for Lycos’s recently announced “Lycos Network” strategy.
IMI, through its subsidiary, Digitrends LLC, publishes Digitrends, a quarterly interactive marketing journal, Digitrends Daily, an electronic newsletter for interactive marketers and organizes industry conferences such as Camp Interactive, E-Biz Solutions and the upcoming Variety Interactive Marketing Summit.
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