Micron Plans Integrated Multi-Million-Dollar Campaign

Direct computer seller Micron Electronics Inc. said it will launch a corporate advertising campaign designed to position the company as the systems vendor of choice for growing businesses and “driven users.”

The new campaign, set to debut the first week of September, is targeted at users and companies that are dedicated to leveraging the latest, most powerful technology in their drive to win.

Micron, reportedly the third largest provider of computers sold through the direct channel, said it intends to grow its share of the market by becoming a trusted partner and resource for entrepreneurial users and growing companies that are seeking the latest, most powerful computer systems and services to help them compete and win in today’s “new economy.”

Central to the advertising campaign is the tagline “New Rules. New Tools.” The company said the tagline conveys to target customers that Micron not only understands that the fundamental rules of business are changing radically, but that these new rules are forcing successful companies and users to seek out the latest and most powerful technological tools and partnerships available.

Micron said the multi-million dollar campaign (specifics were not disclosed) will begin with print ads in early September, targeted at both technology trade magazines and business publications, including the inside front covers of PC World, PC Magazine, PC Computing, Windows Magazine and PC Week. Online advertising and broadcast campaigns are being developed for later delivery.

The campaign was created for Micron through Bam! Advertising. Billings were not disclosed.

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