More NewsMicroProse, Pepsi World Enter Online Marketing Partnership

MicroProse, Pepsi World Enter Online Marketing Partnership

Game company MicroProse Inc. and Pepsi World , Pepsi Cola Co.'sentertainment-based online community, entered into an online marketingpartnership.

Game company MicroProse Inc. and Pepsi World, Pepsi Cola Co.’s entertainment-based online community, entered into an online marketing partnership.

The deal will highlight MicroProse’s newest PC games and promote the interactive entertainment software company within the site. Financial arrangements were not disclosed.

The first of six MicroProse games, X-Com Interceptor, will debut on June 1.

“By partnering with Pepsi, we are now reaching beyond the core gamer and into a mass market community where computer games will join movies and music as a key source of entertainment,” said Robert Botch, senior vice president of marketing at MicroProse. “Pepsi’s site provides us with a unique interactive environment where we can effectively showcase our games and 3D graphics technology.”

The Pepsi World site claims half a million visitors per day. The Web pages for the games will consist of downloadable demos, detailed information about each game, in-depth interviews with game developers, and contests to win MicroProse games and other PC products such as joy sticks and 3D graphic cards.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts