The deal will highlight MicroProse’s newest PC games and promote the interactive entertainment software company within the site. Financial arrangements were not disclosed.
The first of six MicroProse games, X-Com Interceptor, will debut on June 1.
“By partnering with Pepsi, we are now reaching beyond the core gamer and into a mass market community where computer games will join movies and music as a key source of entertainment,” said Robert Botch, senior vice president of marketing at MicroProse. “Pepsi’s site provides us with a unique interactive environment where we can effectively showcase our games and 3D graphics technology.”
The Pepsi World site claims half a million visitors per day. The Web pages for the games will consist of downloadable demos, detailed information about each game, in-depth interviews with game developers, and contests to win MicroProse games and other PC products such as joy sticks and 3D graphic cards.
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