Microsoft said today that Scott Howe, the top executive in charge of its Advertiser & Publisher Solutions group, is leaving the company. Howe is replaced by Rik van der Kooi, CFO of Microsoft’s Online Services Division.
Howe came to Microsoft through its 2007 acquisition of aQuantive, where he led the launch of the Drive PM performance-based ad network. Later, as corporate VP of Microsoft APS, he oversaw many of Microsoft’s products for advertisers, including AdCenter, Atlas Solutions, and the integrated ad network unit known as Microsoft Media Network.
When Microsoft Media Network launched a year ago, Howe told ClickZ that by pooling inventory from Microsoft’s properties and ad networks, the company would free up its sales and account teams to be more creative.
“There needs to be a single quarterback,” he said at the time. “Our belief has always been the best results for advertisers will be when they have the ability to buy real granular segments but at massive scale.”
Howe is also credited with negotiating Microsoft’s divesture of Razorfish and building industry ties through deeper involvement with the Interactive Advertising Bureau (IAB) and other groups.
His last day is May 14.
His replacement, Van der Kooi, has been closely involved with Microsoft’s integration of Yahoo’s search business, while also overseeing financial and operational duties in the Online Service Division.
A class action lawsuit against an internet-connected pleasure device highlights the potential pitfalls a growing number of companies will face as they embrace ... read more
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home delivered an unsolicited advertisement to unsuspecting owners.
According to Internet Retailer's newly released The Best Digital Marketers in E-Commerce report, Target is the most effective marketer in online retail. So why is it struggling overall?
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.