Microsoft said today that Scott Howe, the top executive in charge of its Advertiser & Publisher Solutions group, is leaving the company. Howe is replaced by Rik van der Kooi, CFO of Microsoft’s Online Services Division.
Howe came to Microsoft through its 2007 acquisition of aQuantive, where he led the launch of the Drive PM performance-based ad network. Later, as corporate VP of Microsoft APS, he oversaw many of Microsoft’s products for advertisers, including AdCenter, Atlas Solutions, and the integrated ad network unit known as Microsoft Media Network.
When Microsoft Media Network launched a year ago, Howe told ClickZ that by pooling inventory from Microsoft’s properties and ad networks, the company would free up its sales and account teams to be more creative.
“There needs to be a single quarterback,” he said at the time. “Our belief has always been the best results for advertisers will be when they have the ability to buy real granular segments but at massive scale.”
Howe is also credited with negotiating Microsoft’s divesture of Razorfish and building industry ties through deeper involvement with the Interactive Advertising Bureau (IAB) and other groups.
His last day is May 14.
His replacement, Van der Kooi, has been closely involved with Microsoft’s integration of Yahoo’s search business, while also overseeing financial and operational duties in the Online Service Division.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.