Microsoft Becomes UK’s Most Popular Site

Microsoft.com has replaces free ISP Freeserve as the most popular Internet site in the UK, according to data compiled by MMXI Europe. It is the first time in the four months that MMXI Europe has been tracking European Internet usage that Freeserve was not number one.

“Microsoft and Freeserve are both strong players in the UK and today’s market conditions mean that all the leading companies are vying for the number one spot,” said MMXI Europe UK Marketing Director Lucy Green. “The number of people visiting a site is of crucial importance, but in the long term a company’s success on the Internet will also depend on its ability to understand consumer behavior and to reach the right kind of people in order to keep them coming back.”

The UK’s Top Domains
February 2000
Top 10 Domains in the UK Top 10 Global Domains in the UK
Rank Domain Unique
Visitors

(000)
Reach Rank Domain Unique
Visitors

(000)
Reach
1. Microsoft.com 2,830 31.9% 1. Yahoo 3,216 36.3%
2. Freeserve.co.uk 2,646 29.8% 2. MSN 3,147 35.5%
3. Yahoo.com 2,403 27.1% 3. Microsoft 2,837 32.0%
4. MSN.com 2,125 24.0% 4. Freeserve 2,646 29.8%
5. Yahoo.co.uk 1,936 21.8% 5. AOL 2,232 25.2%
6. MSN.co.uk 1,845 20.8% 6. GeoCities 1,723 19.4%
7. GeoCities.com 1,723 19.4% 7. Demon 1,466 16.5%
8. Demon.co.uk 1,435 16.2% 8. Lycos 1,449 16.3%
9. Hotmail.com 1,377 15.5% 9. Excite 1,433 16.2%
10. Passport.com 1,375 15.5% 10. UK Plus 1,396 15.7%
Source: MMXI Europe

Top 10 Global Domains in France
February 2000
Rank Domain Unique
Visitors

(000)
Reach
1. Wanadoo 1,578 45.9%
2. Yahoo 1,327 38.6%
3. Microsoft 1,086 31.6%
4. AOL 1,041 30.3%
5. Multimania 877 25.5%
6. Voila 828 24.1%
7. Club-Internet 814 23.7%
8. MSN 682 19.8%
9. Free 657 19.1%
10. Chez 605 17.6%
Source: MMXI Europe

Top 10 Global Domains in Germany
February 2000
Rank Domain Unique
Visitors

(000)
Reach
1. T-Online 5,639 66.8%
2. Yahoo 2,923 34.6%
3. AOL 2,374 28.1%
4. Microsoft 2,123 25.1%
5. Lycos 2,104 24.9%
6. MSN 1,711 20.3%
7. Netscape 1,440 17.1%
8. Tripod 1,279 15.1%
9. GMX 1,130 13.4%
10. Fireball 1,208 13.1%
Source: MMXI Europe

Compare this data to similar data from October of 1999

Definitions:
Unique Visitors: The number of different individuals that access the content of a specific site or online services, counted only once, even if they visit the same site more than once.

Reach %: The percentage of individuals that accessed the content of a specific site from among the total number of individuals using the Web or online services during the month.

Top Ten Domains are based on unduplicated audience reach, also known as unique visitors. The top 10 domains are from MMXI Europe at-home panel samples.

Top Ten Global Domains measures brand strength and combines all site addresses for one brand name, i.e., .com, .de, .fr, etc. Duplications are removed.

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