Microsoft Buys SportCenter Ads, Quizzes Viewers

If you’re watching ESPN’s SportsCenter tonight, you might notice all seven minutes of advertising are for the Microsoft Xbox 360 including its “Cops and Robbers” spot and “Mad World” for the game Gears of War. Pay attention: viewers will be prompted to enter the three-week online sweepstakes at and answer five questions about the commercial spots.

It’s OK, a 60 percent average, three correct questions of five, will get you entered to win. Prizes include a trip to Bristol, Conn to visit the set of ESPN’s SportsCenter; Xbox 360 videogame and entertainment systems as well as games and accessories for the systems.

Correction: Microsoft evidently did not qualify for its own sweepstakes. Three points it corrected in a follow-up e-mail include: