Microsoft announced its new head of marketing today, Chris Capossela, less than a week after longtime executive Mich Matthews said she was leaving it. Capossela’s technical title is SVP of the consumer channels and central marketing group, but he also assumes the more familiar position of chief marketing officer.
Matthews, a 22-year veteran of Microsoft, said she will vacate the role sometime this summer, leading many to believe the company would take its time finding a replacement. But Capossela had recently left his post as SVP of the Microsoft Business division, and was presumably available now. In a release, the company said the two would work together through the summer.
Microsoft has also taken the opportunity to merge the Consumer Channels and Central Marketing Group functions under a single leader, which brings its retail, mobile operator and distribution teams into one organization. Capossela will report to COO Kevin Turner.
Capossela has been with Microsoft for 20 years. In his most recent position he was responsible for marketing the Redmond, WA-based company’s productivity products (Office, Exchange, Visio, etc.), which put him in charge of the launches for Office 2007 and 2010. Before that he’d served in a number of marketing and technical positions at Microsoft, including a stint as Bill Gates’ “speech assistant.”
Cynthia (Cyndi) Knapic, Head of Business at Animoto, discusses the latest trends in video marketing, why 'square video' is so popular, and how brands are changing their strategies with the rise of video.
Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that's a great way to improve your marketing efforts.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. What can we learn from both as we look to really make the most of Facebook’s flagship ad model?