More NewsMicrosoft Joins FTC to Combat Online Scams in Search Ads

Microsoft Joins FTC to Combat Online Scams in Search Ads

Ads on Bing.com seek to educate consumers on common scams.

Microsoft, the Federal Trade Commission, the U.S. Postal Inspection Service, and Western Union have teamed up to sponsor search ads at Bing.com designed to educate consumers about online fraud.

While styling the ads as ‘public service announcements’ in a joint release yesterday, the organizations’ effort involves various search terms related to phony offers that prey on the financially desperate, such as mortgage foreclosure rescue, promises of credit repair, and advance fee fraud (also known as lottery scams). A few keyword examples include “money transfer,” “foreclosure rescue,” and “fix my credit.”

bing-ftc.jpg

Viewers who click these ads are taken to a landing page with information about the kind of scam that was initially searched for, how to avoid the scam, and how to report a potential fraudster behind it. Some of the landing pages are being hosted by the Microsoft, while others appear on the FTC site.

For Microsoft, the search PSAs come on the heels of another fraud awareness initiative in which the company provided information about online scams in Windows Live.

According to the Consumer Sentinel Network, an online database of consumer complaints managed by the FTC, Americans filed more than 234,000 fraud grievances involving cases where they were contacted through the Internet.

Related Articles

By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

More News By drawing stars like Kim Kardashian, Facebook Watch could be a real rival for YouTube

20h Emily Alford
How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts