Microsoft Leads Top 10 Advertiser List

Microsoft was the top advertiser for the Week ending March 28, ranked by banner impressions from BannerTrack, Nielsen//NetRatings’ syndicated ad research service.

Other top 10 advertisers were:

Advertiser Impressions Reach
1. Microsoft 70,784,361 30%
2. Amazon 46,198,589 20.7%
3. Thunderstone 24,157,013 3.1%
4. E*TRADE 20,134,493 2.7%
5. SexSwap banner exchange 18,851,154 2.8%
6. AT&T 15,454,875 11.2%
7. Next Card 15,171,877 8.6%
8. Barnes and Noble 15,111,780 6.1%
9. Discover Brokerage 13,844,604 2.6%
10. Autoweb 12,683,956 6.4%

The top 10 banner ads viewed for the same period were:

  1. NECX: #1 PC Super Store Get It Now @ NECX
  2. Amazon: Click on Shopping. Then click on Music and Video.
  3. Barnes and Noble: fast; hey look we just gave you more time to read.
  4. Autoweb: Buy It Sell It
  5. Music Boulevard: We bring the music to you. Find it. Hear it. Buy it.
  6. Ad Council: Expect The Best From A Girl And That’s What You’ll Get
  7. Bonzi Software: Speed Up Your Internet Connection
  8. LinkExchange: Have A Web Page? Wanna Promote It For Free?
  9. Insweb: Get free auto insurance quotes online easily
  10. Lowestfare: Just Cheap Airfares! Save 20% on a Major Airline.

Rankings are based on audience measurement of 9,000 people who have access to the Internet from home.

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